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We enhance our customers marketing campaigns through on-hold messaging!

October 16th, 2012 by admin

We announced recently that we are placing greater emphasis on enhancing our customers marketing campaigns through the utilization of on-hold messaging. A number of studies have been conducted over the years illustrating the marketing power of on-hold messaging as well as the negative impact complete silence has on those that are made to wait on hold. For example, Voice Response Magazine reported that 60% of callers placed on hold with silence for longer than 40 seconds hang up, while 34% of those callers never call back. As a result, companies may lose potential customers forever or miss out on the opportunity to tell them valuable information. Companies that develop effective on-hold messaging programs consistent with their integrated marketing plan truly reap the technology’s rewards. Learn more

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